![]() Watch our discussion from Januabout the science of behavior change during Covid-19, with behavioral scientist Katherine Milkman and social neuroscientist Jay Van Bavel. Can people achieve personal behavior change, set new habits and chart out new routines at a time when our “normal” world is turned upside down? With the New Year, many still have individual goals - eat healthier, exercise more, be better partners and parents. Why has collective behavior change in the name of saving lives been so hard and felt so personal?Īnd we’re not only grappling with new public health behaviors. We’ve heard pleas to adhere to public health recommendations and witnessed protests against them, as well as fatigue. Shelter-in-place orders and masks have divided us, often along political lines. ![]() ![]() The pandemic may be medical in nature, but many of the public health tools we’ve used to combat the virus, and the tools we’ll need to eradicate it, are behavioral.Īdopting these public health behaviors en masse is anything but straightforward, though critical to protecting essential workers and other vulnerable people.
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